Sunday, May 18, 2014
What the General Public Should Learn from Facebook’s "Reach-Gate" Scandal on Madison Avenue
For many years in online advertising circles, it was accepted as a truism that Facebook is “just a platform.” Unlike a publisher, a platfor...
Monday, December 30, 2013
The Day the Social Web Became Self Aware
Viral Hoaxes, mob justice and errors in breaking news have become hallmarks of the social media er...
Sunday, August 4, 2013
Facebook’s Mobile Success Leaves Advertisers Wanting More
Ever since its IPO, the fear of how mobile would impact Facebook’s business model has been baked in...
Sunday, July 21, 2013
PR Agencies Eye Native Ad Dollars
The world’s largest PR agency has published an ethical framework for managing native advertising. I...
Tuesday, July 9, 2013
On the Internet, Nobody Knows You’re An Advertiser; Native Advertising and Its Impact on the Web’s Credibility
Originally published on The Huffington Post Yahoo's billion dollar purchase of Tumblr seeme...
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