Saturday, January 3, 2015
How Programmatic Media Buying Is Saving The Banner Ad
Why is it so tempting to dismiss entire swaths of the media landscape as dying or dead as Farhad Manjoo did in a piece for the New York Ti...
Monday, September 1, 2014
The Hidden Price of Personalization
The scandal over Facebook’s “Emotional Contagion” experiment, in which Facebook suppressed posts of positive or negative sentiment in order...
Sunday, May 18, 2014
What the General Public Should Learn from Facebook’s "Reach-Gate" Scandal on Madison Avenue
For many years in online advertising circles, it was accepted as a truism that Facebook is “just a platform.” Unlike a publisher, a platfor...
Monday, December 30, 2013
The Day the Social Web Became Self Aware
Viral Hoaxes, mob justice and errors in breaking news have become hallmarks of the social media era. The most recent event, the stoning of...
Sunday, August 4, 2013
Facebook’s Mobile Success Leaves Advertisers Wanting More
Ever since its IPO, the fear of how mobile would impact Facebook’s business model has been baked into its stock price, holding it down. The...
View web version