Overheard in Digital Media

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Saturday, January 3, 2015

How Programmatic Media Buying Is Saving The Banner Ad

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Why is it so tempting to dismiss entire swaths of the media landscape as dying or dead as  Farhad Manjoo did in a piece for the New York Ti...
3 comments:
Monday, September 1, 2014

The Hidden Price of Personalization

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The scandal over Facebook’s “Emotional Contagion” experiment, in which Facebook suppressed posts of positive or negative sentiment in order...
1 comment:
Sunday, May 18, 2014

What the General Public Should Learn from Facebook’s "Reach-Gate" Scandal on Madison Avenue

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For many years in online advertising circles, it was accepted as a truism that Facebook is “just a platform.” Unlike a publisher, a platfor...
Monday, December 30, 2013

The Day the Social Web Became Self Aware

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Viral Hoaxes, mob justice and errors in breaking news have become hallmarks of the social media era. The most recent event, the stoning of...
1 comment:
Sunday, August 4, 2013

Facebook’s Mobile Success Leaves Advertisers Wanting More

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Ever since its IPO, the fear of how mobile would impact Facebook’s business model has been baked into its stock price, holding it down. The...
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