“Right time, right place” is how industry insiders sum up
the potential of online advertising. It’s
a tantalizing idea – that online marketers’ ads can appear at the precise
moment the viewer is most receptive. Any
company that could make that holy grail of advertising a reality, well, it
would be worth 100 billion dollars!

The difference in quality between Google and Facebook’ data
was on stark display this past month with the amusing discovery that Google thinks
just about everyone is a 35 year old tech-savvy male. Google is all too aware of its inferior data and has made its pursuit of your
identity the company’s number one priority. In fact, all of Google’s employee
bonuses are tied to the success of its social network Google+. (Click here to
see who Google thinks you are.)
The quality of Facebook’s user data is so superb that it
warranted a $100 billion valuation from Wall Street. “Right time, right place” may be the holy
grail of advertising, but given Facebook's $100 billion valuation, that may be exactly what
Wall Street is expecting.
Read More: Facebook IPO Cites CEO Zuckerberg Among Risk Factors
Read More: Facebook IPO Cites CEO Zuckerberg Among Risk Factors
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